High level of contrast between his high level of security, and his medium engagement.
Anger that favored the magnate’s vote, will it serve him as President of the most powerful nation in the world?
A mandate that as Trump’s emotions told us is already emerging as a global challenge. Very few people bet on what today is a reality. Donald Trump was elected President of the United States and on January 20th he will take office as president number 45. On the stairs of the Washington Capitol, it will officially begin his term.
From Emotion Research Lab we have analyzed every step of Trump on his way to the White House. Since being nominated as Republican candidate until today. Trump’s emotions during these months have been a great help in understanding how the magnate is, what he intends to do and which are his main qualities and defects.
Faced with a highly anticipated and predictable Hillary Clinton, Donald Trump stood as a standard bearer defending the values, aspirations, and yearnings of the American white middle class.
Initially, the magnate based his media presence on an aggressive campaign that surprised a social segment of difficult persuasion. Progressively and, while his candidacy was solidifying, his proposal was losing its most surprising and spontaneous aspect until formalized progressively in a candid candidacy. How did you notice this in his emotions?
How did Trump’s emotions change?
Donald Trump decided, looking at the fall that his candidacy suffered in the polls, to polarize his speech and create a typical anger’s speech against the traditional political class. At first, Trump’s speech was characterized by exteriorizing negative emotions such as anger and sadness. Trump tried to create a strategy of anger and his speeches were based on angering the electorate. But little by little, as we observed in the graph, this anger was decreasing with the passage of the months. And it went from being one of the predominant emotions in his speech to almost not appearing and being replaced by other positive emotions like the surprise that at the beginning of his action was almost imperceptible. Trump modified his speech aware that only with the strategy of anger, winning was not going to be easy.
The course of the above debates against Clinton uncovered negative emotions such as anxiety or disappointment. Trump’s emotions have been generally more negative (60%) than positive (40%) on his way to the White House. This is consistent with his speech, his ideas and the image he has intended to give. Just as Obama came to the White House with a message of positivism and unity, Trump has completely disengaged himself from this position.
If there are two things that can not be denied to the new President of the United States, it is the self-confidence that he transmits. And it is not a facade. His emotions indicate that his safety levels have been high throughout this trajectory. Trump is not afraid. It is not the case with the trust and commitment that he projects, where his levels decrease considerably. His levels of happiness are often weak, which means that he does not transmit a responsible image to the electorate.
We have observed how Trump was modifying his speech, and his emotions, to approach the desires of the American electorate at every moment of the campaign. Maybe that’s what Clinton lacked. And that was what the media and the surveys did not know to see. A new emotional way of doing politics is breaking through. Trump has been pragmatic and has known how to position his message. And also without leaving aside his superb and controversial image.
Something is undeniable. Emotions in politics are more fashionable than ever. Trump has taken advantage of the discontent of the electorate and made it his own. And it has triumphed. Until arriving to conquer the most worldwide powerful political position.