The emotions of the candidates on the 13J debate

Last night took place the first debate to 4 of democracy in Spain among four candidates for president of the Government and the only one of the election campaign of the elections held on June 26th. The four candidates tried to convince the undecided voters, 32% according to the latest barometer of the CIS, and tried to convey emotions that were indispensable to achieve this. From Emotion Research Lab we wanted to know the emotions of the candidates on the 13J debate before the next election.

Each candidate came with a different mood to debate. Mariano Rajoy showed DISGUST before the cameras in the previous debate moments. Rajoy has never been a strong supporter of these discussions and after failing to go to the past and be severely criticized, had to come to this, but nevertheless remained strong and difficult to corral. Meanwhile , Iglesias came to the debate showing ECSTASY along with the other candidates, which reaffirms that as the polls say, they see clear sorpasso the PSOE, which made them go relaxed and confident to the debate. Both Sanchez and Rivera were DISCONTENT;this is not a strange emotion conveyed in a debate on an election that seem to be relegated to third and fourth place.

The most talked about on the day after the debate moments have been clashes between the different candidates, which were particularly hard times between to Mariano Rajoy and Pedro Sánchez by corruption and Albert Rivera and Pablo Iglesias for illegal party financing, as noted in the following analysis.

The emotions of the candidates on the 13J debate

The rage of Mariano Rajoy

The Prime Minister expressed nervous during these final minutes of debate. His speech was generally positive and try to highlight all the strengths of Spain. Speaking of the other parties and complaints made ​​about the current situation of Spain, Rajoy showed RAGE, DISCONTENTED, and even DISGUST, which is consistent although their levels of security and self-control were affected by this message. The tone of his message changes when referring to the potential of the country. Stating that “we should be proud of it” he showed RESPECT and showed a high level of trust and commitment in speaking of “pension” or “social services”. ASTONISHMENT highlighted in this second part of his speech when he spoke of “keep walking in the same direction”, which increases its commitment levels.

However, as already mentioned, RAGE took over his speech and in his tone, something harder than at other times of the debate, and that was not consistent with the message he wanted to convey to speak of “a good basis” that “Spain is a great country” of  “security” it is in Spain and for which tourists come or whenever named Spain as “the first country” in a positive index. These moments drained confidence in his speech, something very inadvisable in a speech of incitement to vote for his party.

The astonishment of Pedro Sánchez

The socialist leader was directly and more clearly asked to vote for their party. His speech calling for change is consistent with their emotions. ASTONISHMENT determined most of his speech, which managed to increase his level of commitment. This amazement was combined with GRIEF or ANGER when talking about the elderly, the young exiles, inequality or dependents. These mixed emotions are consistent with his message, Sánchez appealed to think of all those groups in society that he will listen and help if he will be elected.

The end of his golden minute was full of excitement and hope and so conveyed both his words and his emotions. Sanchez transmitted ECSTASY and SATISFACTION and to ask the other to the Socialist Party in the next election. Thus, the socialist leader was able to transmit high levels of trust and commitment to the society to which he headed. He risked his message as it is known in a compromising position in the polls, and managed to spread their message consistently.

The grief of Pablo Iglesias

The leader of Podemos spent much less time than he gave the moderators and, unlike in past elections before December 2015 debate, this time built a much less positive message. He argued that citizens have lost their fear and showed negative emotions like GRIEF, ANGER or DISAPPOINTMENT. His message showed low levels of security and a lack of positive emotions, even when he stated that “these elections will not always win for they who always win”. PANIC draws attention shown by naming his coalition, Unidos Podemos, in what could be seen as a sign of low confidence and commitment to the game.

The delight of Albert Rivera

Albert Rivera addressed the citizens with a message of hope and optimism that turned out to be the most consistent among the four candidates. Rivera showed AMAZEMENT and DISAGREEMENT when discussing the current situation of young Spaniards or autonomous. The DELIGHT came to light in much of his speech, which gave his message a high level of commitment and confidence in statements like “too many corrupt” or “I have a dream for this country as our parents had” or “ask to trust me”. Albert Rivera was consistent with hope and exciting speech that moved viewers with his message and was confident his candidacy despite polls relegate him to a fourth position. The ECSTASY shown by stating that he intended to “nobody is left behind” results in the same positive tune that all their talk and is totally consistent with his words.

Following this debate, it is clear again that forming a government pact will not be easy for either party. Red lines continue to set the campaign and although the party strategies have changed the face of these second elections, the differences between them are considerable. We look forward to campaigning emotions and future agreements, which will be vital for the future of Spain.